Nowadays, having a presence online means more than just having a website with an About page. People will form conclusions on the quality of your services by the look and feel of your website. This is why as a small business, you’ll want to hire a professional designer to make the most impact on your visitors.
Quality web design doesn’t need to be expensive! It is easy to find affordable web designers. Here are four ways to make your website stand out and drive sales to your small business.
Prominent Call to Action
A CTA is a button or link that prompts visitors to take action, such as making a purchase, signing up for a newsletter, or contacting you for more information. Make sure your CTAs are clearly visible, easy to find, and stand out from the rest of the content on your website. Use contrasting colors and clear text to make them more noticeable.
One of the primary reasons why CTAs are so important is that they guide visitors towards a desired action. Without a clear CTA, visitors may browse your website without taking any action, resulting in lost sales and missed opportunities. By using a prominent and well-designed CTA, you can prompt visitors to take action and move them further down the sales funnel.
Another reason why CTAs are essential is that they provide a sense of urgency and motivation for visitors to take action. By using compelling language and a clear value proposition, you can encourage visitors to act now rather than later. For example, a CTA that says “Limited Time Offer – 50% Off Today Only” can create a sense of urgency and motivate visitors to make a purchase.
One of the main reasons why smart navigation is essential is that it helps visitors find what they’re looking for quickly and easily. If your website is difficult to navigate, visitors may become frustrated and leave, resulting in lost sales and reduced engagement. By using a simple and intuitive menu system, you can guide visitors to the content they’re interested in and encourage them to stay on your site longer.
Smart navigation also helps visitors discover new content and products on your website. By grouping related content together and providing clear links and menus, you can encourage visitors to explore more of your website and discover products or services they may not have otherwise found. This can lead to increased engagement, higher page views, and ultimately, more sales.
Your website should be easy to navigate, with a clear hierarchy of pages and content. Use a simple and intuitive menu system that makes it easy for visitors to find what they’re looking for. Consider using drop-down menus or mega menus to organize large amounts of content. Also, make sure your website is searchable, so visitors can quickly find the information they need.
Focus on Speed
Website speed is critical for both user experience and search engine optimization. Slow-loading websites can turn off visitors and negatively impact your search engine rankings. Make sure your website is optimized for speed by compressing images and videos, using a content delivery network (CDN), and minifying your code. You can use online tools to test your website’s speed and identify areas that need improvement.
Responsive design is a design approach that ensures your website looks and works well on all devices, including desktops, tablets, and smartphones. With more people using mobile devices to access the internet, responsive design is more important than ever. Make sure your website is optimized for mobile devices by using a responsive design framework or creating a separate mobile version of your website. Also, test your website on different devices to ensure it looks and works well on all of them.
This is one advantage of hiring a professional to build your site for you; they will ensure it looks good across all devices.
A/B testing is a marketing term, which basically means a method of comparing two versions of a web page to see which one performs better. You can use A/B testing to test different design elements, such as CTAs, headlines, images, and layouts, to see which ones lead to more sales. Use an A/B testing tool to set up and track your tests, and make changes based on the results. A/B testing can help you continually improve your website’s design and increase your sales over time.
To effectively monitor the effects your changes are making, set up a free Google Search Console account, which will monitor your website traffic and allow you to track your progress over time.
Good web design is essential for increasing sales and growing your small business online. By using prominent CTAs, smart navigation, making your site fast, responsive, and A/B testing, you can create a website that drives more traffic and growth to your small business.